Market Readiness Assessment
Built for businesses preparing for their next stage of growth..
If you’re considering international expansion, the real question isn’t when, it’s how ready you are. You don’t need a 30-page expansion plan to take the next step, you just need clarity. The Market Expansion Readiness Assessment is designed to :
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Spot blind spots before you enter a new market
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Replace assumptions with clarity and evidence
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Prioritise what needs fixing before you invest
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Make confident expansion decisions with less uncertainty
Prepare Your Business for Market Expansion
70% of businesses enter the global market and later withdraw within a few years, indicating significant challenges in sustaining expansion without deep market understanding and preparedness. The assessment includes four key areas that will influence the probability of success in entering a new market.
Target Market
Are you clear on who you’re really targeting in the new market, and why they would choose you? You'll explore how well your customer segments, needs, and buying dynamics are understood beyond your home market.
Value Proposition
What works in one market doesn’t always translate to another. Gain insight into whether your offer remains strong and differentiated, and where it may need adjusting to reflect local expectations and competitive dynamics.
Marketing Strategy
International expansion quickly exposes weaknesses in go-to-market thinking. Assesses whether you have a clear, structured approach to reaching and converting customers in the new market.
Resource
Even the strongest plans can stall without the right support behind them. This area examines whether leadership focus, team capability, and budget are realistically aligned with your expansion ambitions or where constraints may limit progress.
