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Strengthen the Core of Your Enterprise and Discover New Possibilities for Growth

Often, it is the core message of your business and grasping the evolving customer behaviours that hinder the attainment of exponential growth. By strengthening your business's core, you can enhance its agility and responsiveness, capturing emerging opportunities. Realise your business's full potential by solidifying its foundation. Explore new possibilities for expansion and let your business thrive.

Empower your business foundation today

Leaders Common Challenges Faced By SMEs

As a high-growth SME, we recognise that you often operate within tight financial constraints, limiting your ability to invest in crucial areas such as technology, marketing, and talent acquisition. Competing in markets dominated by larger corporations with more substantial resources and established brand recognition can be challenging.

Unexpected shifts in consumer demand or changes in external factors, such as inflation or supply chain disruptions, can affect your operations and profitability. To navigate these challenges, our strategic planning emphasises innovation and adaptability to evolving market conditions and consumer preferences, all while ensuring the sustainability of your operations.

Our Fractional CMO Services Approach

As we navigate your daily marketing activities and campaigns, it is crucial to pause and reassess the foundation of your business.

Are there untapped target markets that are worth exploring?
Have your customers and their behaviours changed in the aftermath of the pandemic?
Should we embrace innovative technologies to adapt your business model?
Is it time to refine your value proposition and convey your brand values effectively?

Through action-oriented workshops, we collaborate with top management to refine the growth strategy and strengthen the core of your business.

What does a possible roadmap look like?

It is essential to recognise that each business encounters its own set of distinctive challenges and priorities. With this in mind, our roadmap provides invaluable guidance to assist you in comprehending how our services can effectively cater to your specific needs and goals. By understanding the intricacies of your requirements and objectives, we can craft a tailored approach that ensures our services address your unique circumstances and propel your business towards success.

Professional

Executive Level and Proven Leaders

The gigCMO team consists of professionals who have risen through the ranks of clients, including companies like yours, to become marketing leaders, Chief Marketing Officers, CEOs, and Founders by working with clients like yours. We understand the profit and loss (P&L) and how marketing drives revenue. We bring our expertise and versatile skills to help you create a marketing strategy that represents your unique identity, and it's entirely yours.

Outside Perspective

International and Growth Mindset

Our team is always looking for fresh ideas and new ways to help your business grow. We don't just follow trends; we set them. gigCMO team has lived and worked internationally, growing businesses in culturally diverse countries across North America, EMEA and Asia, often in highly regulated industries. We learn how to build your industry knowledge, intellectual property (IP), and existing capabilities to showcase your value proposition in your next new markets.

Transparent

Fractional Engagement Model

Our Fractional CMO service is designed to enhance your marketing efforts cost-effectively. We aim to strengthen your marketing framework, capabilities and workflows without putting a strain on your budget. gigCMO service offers the flexibility you need, allowing you to activate or deactivate our assistance as per your requirements. We provide a tailored approach designed to meet your unique needs.

Hands-on

Your Extended Marketing Team

We're not your consultants but your hands-on marketing director, actively involved and steering your marketing efforts at every stage. Our involvement means that we don't just offer advice from the sidelines; we roll up our sleeves and actively engage with your team. Our focus is clear - we're here to deliver tangible commercial results, maximising your Marketing Return on Investment (MROI).

Daily Marketing Intervention

Every day, we collaborate closely with your operations team, guaranteeing that all marketing and business development initiatives are delivered promptly, within budget, and aligned with your overall strategy.

Weekly Pipeline & Metrics Review

We gather with the core marketing, sales, or operations team every week to meticulously analyse metrics and lead pipelines. Based on our findings, we make necessary adjustments to our go-to-market activities.

Top Management Review

We actively engage in monthly, bi-monthly, or quarterly top management reviews, collaborating with other key stakeholders to harmonise marketing efforts with the overarching business strategy.

Grow Your Business by Acquiring Loyal Customers and Expanding Your Market with Innovative Products and Services

Based on your identified areas of growth and our expertise in marketing strategy, we meticulously assess and analyse your current marketing strategies. From there, we craft and execute highly targeted campaigns that amplify your brand presence and strengthen the core of your business.

Our approach goes beyond surface-level improvements, aiming to build a solid foundation to support your long-term success. With our strategic guidance and tailored campaigns, you can expect to see substantial growth and achieve your business objectives.

Discover Your Value Proposition

Gain a deeper understanding of your unique value proposition and get to know your customers on a whole new level.

Supercharge Lead Generation

Experience a boost in lead generation and witness improved business performance like never before.

Master Your Go-to-Market Strategy

Gain access to a well-structured and effective go-to-market strategy that will set you apart from the competition.

Maximise Profits and Achievements

Elevate your profits and achieve remarkable milestones in your business journey.

Empower Your Marketing Team

Enhance the skills and capabilities of your junior marketing team, fostering growth and excellence.

Streamlined Marketing and Sales

A transparent and intuitive structure for marketing and sales, expertly crafted to simplify and enhance the entire process.

Case Study

Consolidate the business foundation for market expansion

In a highly competitive market, logistics company F has experienced substantial revenue growth and has successfully expanded into new business areas to meet the needs of its customers with our Fractional CMO Service which have played a pivotal role in supporting F's marketing strategy and our specialised marketing capabilities to deliver the marketing activities.

As a result, the company is actively acquiring and expanding new business areas, for which, we have collaborated with F to take a step back and assess their business model, ultimately identifying a new revenue stream. Through our review, we have recommended the creation of new business divisions or units that complement F's existing operations. Additionally, we have advised the establishment of a separate brand and business structure. With these strategic changes in place, F has set an ambitious target to double (??) its revenue growth in the coming year and is currently implementing the necessary business structure to expand into new markets and business units.