What does a possible roadmap look like?

Please note that every business faces its own unique challenges and priorities. The roadmap presented below serves as a reference to assist you in comprehending how our services can assist you. The numbers indicated in the roadmap reflect the modules of our Business Growth Playbook 2.1.

gigCMO - FCMO Startup Roadmap

Why the Fractional CMO Service?

The Fractional CMO Service Blueprint

Daily Markeing Intervention
Daily Marketing Intervention

Every day, we collaborate closely with your operations team, guaranteeing that all marketing and business development initiatives are delivered promptly, within budget, and aligned with your overall strategy.

FCMO Page - Weekly Pipeline & Metrics Review
Weekly Pipeline & Metrics Review

We gather with the core marketing, sales, or operations team every week to meticulously analyse metrics and lead pipelines. Based on our findings, we make necessary adjustments to our go-to-market activities.

FCMO Page - Top Management Review
Top Management Review

We actively engage in monthly, bi-monthly, or quarterly top management reviews, collaborating with other key stakeholders to harmonise marketing efforts with the overarching business strategy.

Proven Outcomes of Growth-Focused Marketing Strategy Leadership

Discover Your Value Proposition

Gain a deeper understanding of your unique value proposition and get to know your customers on a whole new level.

Product and Service Innovation

A growth focus often encourages innovation, leading to the development of new and improved products and services.

Master Your Go-to-Market Strategy

Gain access to a well-structured and effective go-to-market strategy that will set you apart from the competition.

Maximise Profits and Achievements

Elevate your profits and achieve remarkable milestones in your business journey.

Empower Your Marketing Team

Enhance the skills and capabilities of your junior marketing team, fostering growth and excellence.

Streamlined Marketing and Sales

A transparent and intuitive structure for marketing and sales, expertly crafted to simplify and enhance the entire process.

Case Study

Focusing on grabbing the first customer


By leveraging our Fractional CMO service, Professional Service Consultancy M has successfully acquired their initial customer base and established an internal team dedicated to serving its clients.

M, a professional service consultancy, faced the challenge of creating a consistent narrative across various platforms in order to instil trust in their offerings and secure their first paying customers and revenue.

After conducting a swift evaluation of the business model and value propositions, we strategically focused on developing both inbound and outbound approaches to attract those first customers. Rather than simply selling, our approach centred around showcasing the immense value and insights that M could provide. We devised a dynamic go-to-market plan that encompassed editorial and campaign strategies. By seamlessly integrating inbound messages with outbound activities, we were able to drive results based on smart data analysis. Weekly assessments of metrics and the lead funnel allowed us to fine-tune our messaging and adjust our activities accordingly.

As a start-up, M has now experienced remarkable growth, boasting a customer base of 10+ and a dedicated team to cater to their needs. We are now at the stage of evaluating the business foundation and identifying the necessary processes and systems for scaling up.


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Let's Turn Your Challenges Into Opportunities!

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Whether you're a startup aiming to boost your revenue or facing any challenges, share them with us and turn them into opportunities.

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