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Acquire Your First Customers with Results-Driven Fractional CMO Services

Are you a start-up looking to gain your first customers and establish a repeatable and scalable business model? After testing your product-market fit, it's time to take the next step and go-to-market. Our marketing leadership-as-a-service is designed to help you reach and land your first few customers through effective inbound and outbound campaigns. We prioritise cost-effectiveness to ensure your success.

Ensure Your Success

Start-up Challenges that Every Founder Faces

As a start-up, you've successfully crafted a Minimum Viable Product (MVP) that has passed the product-market fit test, affirming the market's demand for your innovative offering. Currently, you may have customers who enjoy free trials or are non-committal paying customers.

However, your ultimate goal is to secure a steady and reliable revenue stream. We recognise that you may have some initial ideas or have conducted preliminary tests for launching your products into the market. Now, you face the challenge of articulating and developing these concepts further into long-term success.

We will ensure your value proposition, at the heart of your business model, is clearly demonstrated and your business model is built for scalability.

Our Fractional CMO Service Approach

At our core, we prioritise helping you acquire your first customers. We do this through a holistic approach that includes low cost inbound and outbound marketing campaigns, all while deeply understanding your target audience. We work closely with you to assess the necessary resources and investments required to execute these campaigns effectively and prioritise activities accordingly.

Unlike other solutions such as agencies who won't let you see the magic or a part-time CMO who brings only their experience, we are on your journey with you. Our approach is data-driven, and we continuously review metrics and insights to refine our campaigns, ensuring they not only attract but also convert leads. Together we will gain a deeper understanding of your target customers and their preferences, resulting in marketing initiatives that deliver the results.

Professional

Executive Level and Proven Leaders

The gigCMO team consists of professionals who have risen through the ranks of clients, including companies like yours, to become marketing leaders, Chief Marketing Officers, CEOs, and Founders by working with clients like yours. We understand the profit and loss (P&L) and how marketing drives revenue. We bring our expertise and versatile skills to help you create a marketing strategy that represents your unique identity, and it's entirely yours.

Outside Perspective

International and Growth Mindset

Our team is always looking for fresh ideas and new ways to help your business grow. We don’t just follow trends; we set them. gigCMO team has lived and worked internationally, growing businesses in culturally diverse countries across North America, EMEA and Asia, often in highly regulated industries. We learn how to build your industry knowledge, intellectual property (IP), and existing capabilities to showcase your value proposition in your next new markets.

Transparent

Fractional Engagement Model

Our Fractional CMO service is designed to enhance your marketing efforts cost-effectively. We aim to strengthen your marketing framework, capabilities and workflows without putting a strain on your budget. gigCMO service offers the flexibility you need, allowing you to activate or deactivate our assistance as per your requirements. We provide a tailored approach designed to meet your unique needs.

Hands-on

Your Extended Marketing Team

We're not your consultants but your hands-on marketing director, actively involved and steering your marketing efforts at every stage. Our involvement means that we don't just offer advice from the sidelines; we roll up our sleeves and actively engage with your team. Our focus is clear - we're here to deliver tangible commercial results, maximising your Marketing Return on Investment (MROI).

Daily Marketing Intervention

Every day, we collaborate closely with your operations team, guaranteeing that all marketing and business development initiatives are delivered promptly, within budget, and aligned with your overall strategy.

Weekly Pipeline & Metrics Review

We gather with the core marketing, sales, or operations team every week to meticulously analyse metrics and lead pipelines. Based on our findings, we make necessary adjustments to our go-to-market activities.

Top Management Review

We actively engage in monthly, bi-monthly, or quarterly top management reviews, collaborating with other key stakeholders to harmonise marketing efforts with the overarching business strategy.

How We Transform a Regtech Startup into a Success Story

Starting a business and achieving market dominance isn't easy. You need to lay a solid foundation, understand your customers, and strengthen every aspect of your company to ensure long-term success. Our team is committed to truly understanding your customer base and delving deep into their needs, desires, and pain points. By comprehending your target market on a profound level, we can develop a go-to-market strategy that is both comprehensive and effective. Together, we will create a roadmap to guide you towards achieving your business goals and surpassing your competitors.

Discover how our Fractional CMO service partnered with a dynamic Regtech start-up, supporting them in their growth plan. Explore the challenges, strategies, and results of this transformative collaboration as we share the story of how we helped our client navigate the complex business landscape and accelerate their path to market dominance.

Navigating the Business Landscape Crafting a Solid Foundation for Success and Growth-1

Discover Your Value Proposition

Gain a deeper understanding of your unique value proposition and get to know your customers on a whole new level.

Product and Service Innovation

A growth focus often encourages innovation, leading to the development of new and improved products and services.

Master Your Go-to-Market Strategy

Gain access to a well-structured and effective go-to-market strategy that will set you apart from the competition.

Maximise Profits and Achievements

Elevate your profits and achieve remarkable milestones in your business journey.

Empower Your Marketing Team

Enhance the skills and capabilities of your junior marketing team, fostering growth and excellence.

Streamlined Marketing and Sales

A transparent and intuitive structure for marketing and sales, expertly crafted to simplify and enhance the entire process.

Case Study

Focusing on grabbing the first customer

By leveraging our Fractional CMO service, Professional Service Consultancy M has successfully acquired their initial customer base and established an internal team dedicated to serving its clients.

M, a professional service consultancy, faced the challenge of creating a consistent narrative across various platforms in order to instil trust in their offerings and secure their first paying customers and revenue.

After conducting a swift evaluation of the business model and value propositions, we strategically focused on developing both inbound and outbound approaches to attract those first customers. Rather than simply selling, our approach centred around showcasing the immense value and insights that M could provide. We devised a dynamic go-to-market plan that encompassed editorial and campaign strategies. By seamlessly integrating inbound messages with outbound activities, we were able to drive results based on smart data analysis. Weekly assessments of metrics and the lead funnel allowed us to fine-tune our messaging and adjust our activities accordingly.

As a start-up, M has now experienced remarkable growth, boasting a customer base of 10+ and a dedicated team to cater to their needs. We are now at the stage of evaluating the business foundation and identifying the necessary processes and systems for scaling up.

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