How to build geopolitical resilience in your business
4 October 2022Resilience has been an important topic for businesses (and individuals) in the last few years, and...
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Expert Strategies and Leadership Insights
Discover strategic guidance, leadership insights, and marketing expertise to steer your business toward growth and success.
How to Leverage Artificial Intelligence to Grow Your Business
9 August 2022
From machine learning (ML) to reinforcement learning (RL), deep learning (DL) to natural...
Tactical Marketing vs Strategic Marketing: What's the Difference?
26 July 2022Strategic and tactical marketing are used by businesses and organisations to facilitate their...
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Start-ups need to think differently in the current market
12 July 2022People are getting nervous, and start-ups are the first businesses to be affected by the loss...
How Do Board Actions Strengthen CMO Performance?
28 June 2022A recent study from the Academy of Marketing Science by Kimberly A Whitler found a disconnect...
Do you know who your most significant competitor is?
3 May 2022When we set up gigCMO, we chose to do so in London for one key reason - it’s a place where the...
Rewiring Your Thinking from Start-up to Scale-up
20 April 2022
According to the Telegraph, the UK alone is home to 33,860 scale-ups, contributing £1 trillion...
What's the difference between your mission and your brand positioning?
12 April 2022We talk a lot about the 'brand' - brand value, purpose-driven brands, brand essence, brand...
Why Do CEOs & Founders Need to Know About Archetypes?
15 March 2022
Modern businesses operate in a world where understanding the customer is imperative to...
Customer Focus Is The Difference Between Surviving and Thriving
8 March 2022Throughout the pandemic, the name of the game for many companies was survival. It was simply...