gigCMO Webinars

gigCMO's revenue-driven webinars are practical business sessions for founders and leadership teams who want to make better decisions about marketing, pipeline, market entry and business growth.

Each session focuses on a defined commercial problem and provides practical frameworks, diagnostic questions and leadership guidance. The aim is not simply to increase marketing activity, but to help businesses create clearer priorities, stronger execution and measurable commercial progress.

The programme is designed for three principal audiences:

• UK B2B start-ups, scale-ups and SMEs that want marketing to contribute more consistently to pipeline and revenue
• Canadian businesses preparing to enter, test or expand into the UK market
• Indigenous-led Canadian businesses preparing for international growth, investment, partnerships or stronger commercial positioning

The intended attendees are usually founders, CEOs, managing directors, COOs, commercial directors and other leaders responsible for growth.

They help leadership teams identify why existing marketing activity is not producing sufficient pipeline, revenue visibility or commercial progress.

The content examines common underlying problems such as unclear buyer focus, weak positioning, disconnected activity, poor sales follow-up, limited measurement and a lack of senior marketing ownership.

Attendees leave with a clearer view of what needs to be diagnosed before investing in more campaigns, technology, suppliers or headcount.

Yes. Many attendees already have an internal marketer, an agency, a freelancer, or a combination of suppliers.

The relevant question is not whether marketing support exists. It is whether the business has clear commercial priorities, senior marketing leadership, connected execution, and sufficient visibility to decide what should be improved, stopped, or scaled.

The content discussion helps leadership assess whether the current gap relates to strategy, execution, ownership, measurement or sales alignment.

No. The webinar is primarily designed for business leaders rather than marketing specialists.

It approaches marketing and growth as commercial leadership issues. Founders, CEOs, managing directors, COOs, and commercial leaders can use the content to make better decisions about priorities, investments, market readiness, and organisational capability.  Marketing and sales professionals may also attend where the subject is relevant to their responsibilities.

No. Each gigCMO webinar can be attended as a standalone session.

However, webinars within each audience stream form part of a wider learning journey. For example, the UK market-entry series progresses from selecting a buyer segment and validating demand to building positioning, pipeline and a repeatable go-to-market system.

Attending several related sessions can therefore provide a more complete understanding of the commercial challenge.

Yes, all registrations are reviewed to ensure each session is relevant to attendees and fosters a productive, commercially focused discussion.

The review process takes into account the organisation and its connection to the topic. This helps gigCMO maintain a relevant discussion and minimises attendance from individuals for whom the subject may not be suitable.

They are built around commercial leadership decisions rather than isolated marketing tactics.

The content connects marketing activity to business objectives, sales, pipeline, investment, operating structure and measurable growth. It draws on gigCMO's approach of combining senior marketing leadership, a structured Growth Playbook, specialist execution and knowledge transfer.

The emphasis is on helping leadership determine what needs to happen next, not simply providing another list of channels or tactics.