Scale Smarter: Fix Your B2B Marketing & Drive Real Growth
Most growing B2B businesses already have untapped growth potential. The challenge is turning marketing into a system that consistently drives pipeline and revenue. Join the workshop and learn how to drive real, measurable growth.
Date: Thursday, 28 May 2026Time: 12:30 – 13:30 BST
Format: Online workshop (60 minutes)
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Is your marketing doing enough to support growth?
Many scaling businesses do not have a marketing problem in the traditional sense.
They have activity. They have tools. They may have agencies, freelancers or internal resource. What they often lack is the senior marketing leadership, structure and execution rhythm needed to connect that activity to commercial outcomes.
The result is familiar:
Marketing is busy, but sales still needs better qualified leads.
Campaigns are launched, but the ROI is unclear.
Budgets are committed, but prioritisation is inconsistent.
Teams are working hard, but execution is not always aligned to strategy.
Growth ambition is high, but marketing is not yet operating as a scalable engine.
This workshop will show you what needs to change.
What you will learn
In this focused 60‑minute session, you’ll get a clear, structured view of what’s holding your growth back and how to fix it.
You will learn:
The common growth bottlenecks that stall scaling businesses
Understand why marketing often underperforms as a business grows, even when activity levels increase.
What a structured, ROI-led marketing engine looks like
How to align strategy, execution and team
Where budget is most commonly wasted
Identify the areas where growing businesses often overspend, under-measure or invest too early.
How to redirect effort towards measurable growth
Leave with a clearer view of what to fix first and how to make marketing more commercially accountable.
Who should attend?
This workshop is for UK-based B2B businesses that are looking to grow, scale or improve the commercial performance of their marketing.
It is particularly relevant for:
Founders and CEOs who need marketing to play a stronger role in growth, but are not yet ready to hire a full-time CMO.
Managing Directors and Commercial Leaders who want better alignment between marketing, sales and revenue goals.
Scale-up and SME leadership teams that have marketing activity in place, but lack structure, prioritisation or consistent pipeline contribution.
Businesses using agencies or freelancers that want more strategic direction, better governance and stronger internal capability.
Companies with internal marketing teams that need senior leadership, execution support and a clearer operating model.
Why this matters now
For many growing businesses, the default options are imperfect.
Hiring a senior full-time marketing leader too early can be expensive and hard to justify. Relying on agencies can create execution without enough ownership or knowledge transfer. Working only with advisers can produce strategy without the hands-on support needed to make it happen.
The gap is usually not more marketing activity.
The gap is marketing leadership.
This is where a business needs clearer priorities, stronger governance, better execution rhythm, sharper measurement and a marketing function that is built around commercial outcomes.
Meet Your Worshop Host
This session is led by Siyuan Ren, COO at gigCMO, where she works with founders and leadership teams to build structured, commercially accountable marketing that supports sustainable growth.
Siyuan specialises in helping start‑ups, scale‑ups, and SMEs move beyond disconnected marketing activity to establish clear priorities, strong execution rhythm, and measurable outcomes. Her work sits at the intersection of strategy, execution, and capability building, ensuring marketing effort translates into qualified pipeline, improved conversion, and long‑term scalability.
As COO, Siyuan plays a central role in delivering Marketing Leadership as a Service, combining senior‑level commercial perspective with hands‑on operating experience. She is known for bringing clarity to complex growth challenges and for helping teams focus on what genuinely drives results, rather than tactics that keep marketing busy without impact.
A one to one conversation after the workshop
A limited number of 20-minute appointments with Siyuan are available after the session. These are designed for business leaders who want to discuss their specific situation, identify where their marketing may be underperforming and understand where to start.
Workshop Details
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Format: 60-minute online workshop
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Date : Thursday, 28 May 2026
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Time: 12:30 to 13:30 BST
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Cost: Free
Reserve your free place today and learn how to scale and grow your company. Join this workshop to understand what is holding your marketing back and how to build a more reliable growth engine for your next stage of growth.
About gigCMO
gigCMO provides Marketing Leadership as a Service for start-ups, scale-ups and SMEs.
We help growing businesses access senior strategic marketing leadership, hands-on execution guidance, on-demand delivery support and structured methodologies without hiring a full-time CMO too early or becoming dependent on a traditional agency model.
Our work is designed to help businesses build marketing capability, improve commercial focus and scale with more confidence.