Strategic Marketing (2)

As of March 2024, there were a total of 3,168 fintech companies in the UK. The FinTech landscape...

The global landscape is a rich tapestry of diverse cultures, traditions, and, most importantly,...

Achieving high levels of growth is insufficient to have a great product or service offering. You...

The term "disruption" originated in business in the mid-90s by Clayton Christensen. In his book, ...

Although the end goal of marketing – customer acquisition, retention and referral may sound...

According to a study by McKinsey, companies that actively pursue business expansion strategies...

The connection between digital marketing innovation and business performance is complex, with...

Effective modern marketing has always been integral to brand recognition and business growth,...

A target market is a particular segment of the potential or current customer on which a company...

Strategic and tactical marketing are used by businesses and organisations to facilitate their...